The Ivory Method
Business Development & Talent Recruiting
Senior Retail Leadership

The leadership your business needs — and the method that makes it last.

We bring senior retail leadership inside your business — at the level you need, only when you need it — to strengthen the floor, the numbers, the team, and the talent you bring on. And The Ivory Method runs underneath it: the system your team uses to hold the standard, plan the year, and grow your people — every day, with or without us in the room. For a project, ongoing, or fully integrated.

Or score your business across the seven layers — two minutes →
Built on the floor, not the whiteboard
1.5→0.8%
shrink cut to a record low — 100% audit compliance
#1
in margin & AUR growth across North America
Top 3
globally in client capture — a $3M client book
How we work together

The same method, put to work where you need it — on your floor, in your hiring, in your marketing, and in your team's hands every day.

Most owners need more than one at different moments. Start wherever the need is most urgent.

Advisory

Fractional Operations Leadership

We run your operation alongside you

Executive-level operations leadership without the full-time hire. We work inside the business, on the real work that moves the number — not a slide deck.

  • Site visits and the operating cadence
  • The weekly sales plan, forecast, and the numbers that decide it
  • Schedule, inventory rhythm, and stockroom flow
  • The disciplines that hold when traffic doesn't
The Bench

Talent & Recruiting

We find, place, and build the people

People first — a business is only as strong as the team behind the product. We recruit ahead of need and build the depth that keeps the floor running.

  • Talent recruiting — sourcing and placing the right people
  • Capacity building — developing depth and bench strength in your team
  • Succession — the next keyholder and manager, ready before you need them
  • Confidential searches, handled under NDA
Marketing

Demand, built around the client

Two ways in — learn to run it, or hand it to us

Marketing built around the client, not the calendar. Either we train your team to run it in-house, or we run it for you with modern tooling, including AI.

  • Teach you to run it — workshops, the playbook, and templates your team keeps
  • Run it for you — managed marketing across email, events, and social
  • AI-assisted content, drafts, and scheduling, kept on brand and at pace
  • Brand voice, the season's story, and local partnerships
SOP & Playbook Writing

The procedures, written

Two ways in — we write them, or we teach your team to

The way a business runs too often lives in one person's head. We write the procedures, by department, ready for The Binder — or train your team to keep them current.

  • Opening, closing, and the daily operating cadence
  • Shipment, stockroom, and inventory hygiene
  • The selling ceremony and clienteling standards
  • Onboarding and training docs for every role
The Platform

The Ivory Method

The method, as software your team runs daily

The same standard you'd get from us in person, built into a tool the whole team uses — so the method keeps running between visits, and after the engagement ends.

  • The Desk — the daily command station: the list, the day's numbers, what to remember
  • The Audit — score the business, get the three moves that matter
  • The Floor — plan and forecast the year, day by day, against plan and last year
  • The Binder — your SOPs and training, filed by department
  • The Book — the client cadence and the top 30%
  • The Bench — track talent, onboarding, and who's next
The shape of the work

Underneath, every engagement runs the same way — it opens with the Audit, holds a cadence of on-site visits and remote work, and the platform carries the through-line. What changes is how deep we go.

01
A defined project

Start with one problem

A fixed scope and timeline — often the Audit and its three moves. One thing, named and fixed.

Best whenOne thing is clearly leaking and you want it named and fixed.
02
Month over month

A standing seat

A set number of senior days each month — the visits, the cadence, the numbers — ongoing.

Best whenYou want the operator in the rotation, not just for a one-off.
03
Time you hold

On call

A block of senior time you keep on hand and draw on as things come up. No fixed schedule.

Best whenThe need is real but irregular — you want the line open.
04
All of it, together

Operator and platform

Operations, the bench, marketing, your SOPs, and the platform under a single engagement.

Best whenYou're rebuilding how the whole business runs, not one corner.
Individual & leadership

Leadership Coaching & Career Navigation

One-on-one coaching for leaders at every stage — a first leadership role, a transition, or deciding what comes next. Accessible rates for early- and mid-career leaders; senior rates for executive coaching.

Tell us about your business
The Bench

People first — the team is the business.

A business is only as strong as the team behind the product. Talent isn't a box to fill when someone leaves — it's the foundation the whole business stands on. We recruit ahead of need, build the depth that keeps the floor running, and run searches discreetly when discretion is the point.

Talent recruiting

The right people, matched to your floor

We source, vet, and place the people who can actually run a business — managers, leads, specialists, and the next generation of leadership. Candidates matched to how your business really operates, not résumés thrown over the wall.

Capacity building

Depth before it's missed

We strengthen the bench you already have — building skills, readiness, and a real succession plan, so you're never one departure away from a crisis. The plan exists before you need it.

Confidential search · NDA

Discreet by design

When a search has to stay quiet — replacing a leader who's still in seat, exploring talent without signaling a move, or protecting a sensitive transition — we run it confidentially and under NDA. Your plans stay yours.

The Platform

The Ivory Method, as software your team runs every day.

The same standard you'd get from us in person — built into a tool the whole team uses. Run the day from The Desk, score the business, plan and forecast the year, keep your SOPs and training in The Binder, run the client book, and track the bench. The method keeps running between visits, and after the engagement ends.

The Ivory Method
The framework your whole team runs on — made yours.
The Desk · where things stand
The read. Operations is the weak layer (2.1). Today is pacing ahead of plan.
PeriodSalesvs Planvs LYConv
This day$1,500+3.4%+3.4%26.1%
This day last year$1,45025.0%
Week to date$7,100+4.2%+3.6%25.8%
The Day Plan · hour by hour — the day's target spread across the day by your own traffic curve.
HourPlan ↗LY ↗Actualvs Plan
12–1p$2,732$2,430$2,800+$68
1–2p$4,164$3,650$4,310+$146
2–3p$5,725$5,100$5,980+$255
3–4p$7,286$6,500
By 2 PM you should be at $5,725. You're at $5,980+$255 ahead. The owner shapes the traffic curve to their peak, and the hourly goals and pace follow.
The Binder · the playbook, by department
Brand · Floor & Marketing
Visual standards · LinkWindow refresh · SOP
Experience · The Client
Selling ceremony · VideoCapture at the register · SOP
Operations · Systems & stockroom
Shipment processing · SOP
Talent · Hiring & onboarding
90-day onboarding · LinkFloor lead · daily open · SOP
Selling ceremony · 9:12 — playing inline
The Method · your business, in the framework
The Cadence
Make your own demand
The Bench
Build your own depth
Tap the focus areas from your walk-through:
Visual standards Window & entrance Capture rate The 30% POS health Margin & IMU
Dropped into your Brand notes — "Window & entrance." The walk-through becomes the record.
The Audit · score every line
The read. Operations is weakest at 2.1 — the three moves start there.
Brand4.0
Experience3.5
Operations2.1
Business3.3
Lowest lines: POS health · Schedule vs. traffic · Stockroom walk
Operations, line by line — POS health 2 · Schedule vs. traffic 2 · Stockroom walk 1. This is where the three moves start.
The Floor · March plan vs actual
WeekPlanLYActualvs Plan
Week 1$48,200$45,100$51,800+7.5%
Week 2$52,000$49,400$50,900-2.1%
Week 3$55,300$52,900$58,100+5.1%
Month$155,500$147,400$160,800+3.4%
Now tracking last year's traffic, transactions, and units too — so conversion, UPT, and ticket all compare year over year.
Week 2, by day vs plan — Mon −4% · Tue −2% · Wed flat · Thu +1% · Fri +3% · Sat +2% · Sun −3%. The soft start set the week.
The Book · top clients
A. Whitfield
Last contact 6 days ago
VIP
$28,400 lifetime
J. Okafor
Follow-up due
Top tier
$19,750 lifetime
M. Lindqvist
Birthday in 4 days
Regular
$7,300 lifetime
A. Whitfield · VIP — wishlist: camel cashmere wrap, gold hoops · prefers natural fibers · runs a half size up · last in 6 days ago.
The Bench · pipeline
M. Reyes — Floor leadInterviewing
D. Park — Assistant managerOffer out
S. Bauer — StylistSourced
M. Reyes — Floor lead · 2nd interview booked · onboarding mapped, offer → 90 days · referred by a current keyholder.
The Ivory Method

One framework for how a business is run — built layer by layer.

It isn't software with a method bolted on. It's a way of operating, refined on the floor, that the advisory installs and the platform sustains.

Holds the Floor & the Marketing

Brand

The brand made visible — presentation, the product story, and the marketing the client sees.

Holds the Client

Experience

How the client is served, captured, and brought back — the book and the relationship.

Holds Operations & the Team

Operations

The engine room — stockroom, systems, the schedule, and the people who run it all.

Holds the Numbers

Business

The numbers that decide whether the craft holds — margin, turn, and productivity.

The seven layers

Four departments run the business; seven layers measure it. Every layer is scored in the Audit — and The Buy runs across all four.

01The BuyMerchandise mix, open-to-buy, vendor curation
02The FloorVisual merchandising, presentation, the walk-through
03The TeamHiring, training, pay, and the bench in waiting
04The OperationsInventory accuracy, POS, scheduling, sell-through
05The NumbersMargin, IMU, turn, UPT, ticket, productivity
06The MarketingBrand voice, events, email, social — around the client
07The ClientThe book, the cadence, and the top 30%
A two-minute read

Score your own business across the seven layers.

One honest answer per layer. At the end you'll see where you stand, your weakest layer, and where the next dollar of effort goes — the same question the Audit answers in depth.

The operator behind the method

Built by someone who's actually carried the number.

The Ivory Method comes from Michael Coleman — a multi-unit retail leader who has spent nearly a decade working alongside teams across the Northeast, not above them. He led results in that market — a 23-unit, $39M district for one of fashion's best-known brands — owning the P&L, the team, and the standard across every door, with teams that consistently outpaced the region and North America on every KPI. He's a hands-on operator who thrives in complex, must-win environments — developing talent, strengthening teams, and driving the number through both people and process.

The record runs on people and numbers in equal measure: 200+ team members coached and developed, a bench built and associates promoted into leadership, and shrink cut from 1.5% to 0.8%. On the numbers that decide the business, the teams led North America in margin, AUR, sales per square foot, and profit — and carried a $3M client book that ranked Top 3 globally in client capture and loyalty.

The Ivory Method is the system built doing that work — the audit, the cadence, the bench, and the client discipline that hold a business to standard. Now he brings it to other retailers and their teams, sized to each business.

Multi-unit P&L Talent & bench Clienteling Shrink & inventory Productivity & profit Turnarounds

"Michael is an exceptional leader — personable and approachable, but also someone who consistently delivers results. He maintains high standards, runs a well-organized operation, and makes sure priorities are executed."

A peer — Store Manager, high-volume luxury retail

"When our team was without a leader, Michael naturally stepped into the role — keeping the operation aligned, organized, and accountable, and serving as a real resource for his peers."

A peer — Store Manager, high-volume luxury retail

"His business acumen stands out. He understands the key metrics, quickly spots opportunities, and builds the strategies to drive results — leading his team with purpose and direction."

A peer — Store Manager, high-volume luxury retail

"Beyond the operational strengths, he's a collaborative partner who's great to work alongside. He balances accountability with support, earns the respect of his team, and shows the qualities of a strong leader."

A peer — Store Manager, high-volume luxury retail
Who it's built for

From independent businesses to multi-unit chains — and the investors behind them.

Retailers serious about running like the best — who want the discipline of a senior operator and a system that outlasts any one person, sized to the business instead of a full executive team.

01

Regional & specialty chains

When the standard has to hold at every door, not just the flagship. We make every location run, plan, and grow the same — and give the group one read.

02

DTC brands opening locations

Online-first brands stepping onto the floor for the first time. We bring the operator, and the system to run it, that a new location needs and you haven't built.

03

Private equity & their portfolios

Investors who want a straight read on a retail holding — and a hands-on operator to move the numbers once the deal closes and the real work starts.

04

Off-price, outlet & value

High-volume formats where margin and inventory discipline decide the year. We tighten the day-to-day operations that protect both.

05

Luxury & premium brands

Where the relationship is the product. We sharpen clienteling, the book, and the service that keeps the top 30% coming back to the floor.

The first step

Let's find the leak.

Tell us about your business and where it's straining. We'll figure out whether you need the operator, the platform, or both.

Prefer email? michaelcoleman@theivorymethod.net

Got it — thank you.

Your note is in. Michael will read it personally and get back to you, usually within a business day. If it's urgent, call or text 860-869-7485.

Or call or text 860-869-7485 · take the 2-minute read